My plan is to have a sort of miniature version of the aesthetic of my shop interior right there on the sidewalk, allowing me to hopefully draw unsuspecting passersby into my little world of flowery bliss. So as for my set up, here's some stuff I have planned:
images via True Value, Wholesale Flowers & Supplies, billyBoards, Dick Blick, Studio Calico
As I'm looking over these, I feel the conspicuous lack of color, a hole which will hopefully be filled with lots of beautiful, colorful flowers. I want to have a mix of flowers, but I may have to make some choices. There will definitely be pink, because I think its good for the wife and mom/grandma/etc. since, unlike red, it could be romantic or just sweet, although some less femme women may not like it so I hope to have some distinctly non-pink options available as well. I will definitely have either garden roses or peonies, if not both, and hopefully some delightfully free flowering branches and hydrangea filched from my own mother's garden.
I will also need to finish my logo and print up some business cards (or maybe some kind of little post-card sized flyer with info instead), as well as design some nice little tags to hang on the bouquets that my customers can write messages on or have me do right there, if they prefer. Steve thinks I should commandeer some little children from a friend to boost sales, but I think that might be too distracting from the point of me getting my name out there. Maybe I'll settle for bringing the cute little pup along... at least no one will think he did the arrangements.
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